The labels were printed using thermochromic paint and silkscreening technology where the illustration only appears after cooling below 7ºC.
The brief was to create 3 distinct, story related designs using two thermocromic inks and one standard ink, silk screen printing directly onto the bottle.
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/47e90871-ee77-4b5f-9e68-cd9beee12c5c_rw_1200.jpg?h=4eb3793cea2ddf8cd2467043629f45fc)
This was the starting point for each illustration. The red button and logo would be constant across all 3 designs and the only graphic visible at room temperature.
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/d8751994-94fd-472a-bf56-e12d9b8c30e6_rw_1200.jpg?h=136edf6dedaf29bc953325be71eaa31c)
All our work starts life as very messy scribbles...
Pencils
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/28b5f488-f527-4ea2-bf9a-7c562cdc16ad_rw_1200.jpg?h=deac1e18eb8fe73e951637a0b5100ecf)
Rhythm
We wanted to create a story around music and dance. The button turns into a record player and the beer a limb lubricant for better dancing (if only in your own eyes :)
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/15fc0145-31a6-44d3-aa6d-69061b042c29_rw_1200.jpg?h=cee62061ac12d7005cb4f6c11417d99f)
Space Exploration
The red button launches a space rocket. As the rocket travels the universe it jettisons burners and fins and reveals itself as a bottle of Red Button Brew, landing on a distant planet where it is happily consumed by a beer loving alien.
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/906205c3-265e-4dc0-9bcb-8c68f0364888_rw_1200.jpg?h=2bf5b9b93699179154b13b3c9ce11af0)
Brewing Process
The Button is the sun that helps the barley grow; the first stage in the brewing process. From here we follow a chain of characters representing all the components of the brewing process. All except the filter guy who looks left out - this is an unfiltered beer.
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/60340e11-5a00-4a1b-8b22-9e30500faab6_rw_1200.jpg?h=fd160653ea80471f15647f341dde0ab5)
As the beer cools the illustrations appear.
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/2b73bb6c-9693-4a48-bc47-e91a58e830fb_rw_1200.jpg?h=ad89ada1a69f27d3383b02cc9bd8bc02)
The room temperature design for the standard inks. The only thing different in the designs was the number; Red Button #13, Red Button #04 and Red Button #26.
Final Designs
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/09b75ea0-89cb-4d8f-a719-437ed924fa87_rw_1200.jpg?h=4a8aff7637f08011ba4796bfff2a88a8)
We really enjoyed the challenge of evolving the illustrated barcodes on these
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/187387a3-1bb4-4442-9a2a-0b8c33b418fd_rw_1200.jpg?h=78ea0d300ca50a9ea1f01bff43fcb739)
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/f8ff1f72-fc3f-4da5-93fb-2ab6a81fb0bf_rw_1200.jpg?h=569acd92c43486956fdc1a700e01a7fe)
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/75400d44-a677-48fb-b309-8f1cc8c29e05_rw_1920.jpg?h=4c7086d6064d8e88a91ca2d114d718b8)
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/1b35884b-1bad-4988-80c2-61222b26c98d_rw_1920.jpg?h=8f07b1c9c34fd5643f1e7f1270ca7b03)
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/2c55af01-a205-4446-aaef-f2202d8f9eb5_rw_1200.jpg?h=7c248ac9e0d7a2e6a8901b303f8bd97b)
![](https://cdn.myportfolio.com/fb3c9cc8-2299-4d05-bffc-e885afcf67b4/ffc61246-da6d-41a6-b980-cea7cc04a8bc_rw_1920.jpg?h=4bce587df1b305225d0e54d16f388991)
Let's bring your idea to life!
Contact us at howdy@jitterbug.design